PERSONAL BRAND
Episode 2
What is your Personal
Brand?
So as you have seen a
personal brand is all about presenting who you aare and what you stand
for.Apowerful personal brand has to be authentic because you and others need to
believe in it.Iam not suggesting you develop an altl ego the idea is to
understand more about you really are.You personal brand should be based on your
values,your skills ,your goals your personality,how you look,what you say and
do, the way you look out for other people and your vision because as I have
said the future depend on how you behave currently.
Once you have understood
your personal brand ,you should live your brand both online and offline.It will
become clear to others what your brand is about and you will be able to attract the people you want to communicate
with on a personal and proffesional level
If you are looking for
work understand how to represent your self
on social media and being self aware of the consequences of not
representing your personal brand will assit you in finding work with the right
employer.There are many stories of people who have been shortlisted for ,or
even offered o job only to say something on social media that is perhaps out of
character but destorys their personal brand and ends up with them not getting
the job or loose the job as happened recently to a certain police who was fired
after misbehaved on social media in short we have to understand that whatever
we comment,like share or poston social media
it has great impact on our future
If you are not looking
for work you may already be employed or self employed your personal brand is
atill important.Without first thinking
it through,you may misrepresent yourself and /or your employer,resulting
in disciplinary action or worse
If you intend to use
social media purely as alistening
tool,you should still undestand your personal brand to know what to listen
for.If you plan to use socila media only for personal communications don’t
assume that your updates or profiles cab never be traced.Unless you are very
careful,it is unlikely that you will be
to stay completely hidden.It is amazing what appears when searching for
email addres rather than a name as soon as you connect with others,your updates
may e seen by your friend
We will see what made
your personal Brand in the coming episode
It will
continue.....................................
Refferance
Thomas.M,2003.Using social media for personal gain
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